Mapping keyword intent Google still relies on keywords to help it understand the subject matter of various pages and websites. Talking about well being at work is a good step forward. Quite Global You one of the hottest topics right now in SEO is structured data and schema markup. This …

Using pages as major anchors for those keywords can increase your authority for their related topics; for example, having a page for "content marketing" will make you more of an authority in the marketing and advertising world. Impressions in the SERPS over the last 90 days Exercise is one of …

Google has been using identity, authority, and trust signals in its ranking system for a long time. There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it's possible to find …

The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don't buy from people they like, they buy from those they trust! Scaling this type of accuracy for multi-location enterprises remains a core …

To start, you should know what your current link profile looks like. This is no longer the case. Create a list of your closest competitors. I could invest in a lovely large rocking horses for adults . Recently, I came across this great place for local organic grocery box delivery . A …

Immediacy is an important feature of remarketing as well as targeting individuals who have already shown some level of interest. If you do some further research on popular search terms, you will realize that extremely popular keywords usually produce SERPs with only the big players, such as Amazon, Wikipedia, and …