Don't make it hard for the user to find the exact information they need

Anyone building a new website should take this into consideration from the start, and owners of existing sites really should switch to HTTPS soon. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant - sometimes very subtle - ways. As mobile usage continues to grow, user behaviors and expectations change …

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Planning for ROI outcomes

If you're building links based on metrics, chances are that your rankings will drop when Google changes the metrics. That's what happened when Google discounted links from low quality pages. The list goes on! Keywords are still an important part of SEO, but relevance can often be figured in more …

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