Planning for ROI outcomes

If you're building links based on metrics, chances are that your rankings will drop when Google changes the metrics. That's what happened when Google discounted links from low quality pages. The list goes on! Keywords are still an important part of SEO, but relevance can often be figured in more …

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Lets look at our approach to link building

Phrases like "keyword research" and "organic search" are bound to come up when you start talking about SEO. To ensure that your brand doesn't become the entirety of your marketing campaign, make sure to litter your posting schedule with community engagement posts, or 3rd-part articles. Sometimes it's difficult to infer …

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