Don't make it hard for the user to find the exact information they need

Anyone building a new website should take this into consideration from the start, and owners of existing sites really should switch to HTTPS soon. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant - sometimes very subtle - ways. As mobile usage continues to grow, user behaviors and expectations change …

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Avenues for customer interaction

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive "leading experts in local SEO" can be seen as manipulative …

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Short Story: The truth about conversion rates

To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. By following these great tips, you can create fantastic content without spending days pulling your hair out over the idea …

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Track Desktop and Mobile Analytics and Metrics Separately

Use your website to communicate your value proposition and your general marketing messages (known as "high-level messages"). If there is one page which should be optimized for generic keywords, it is your homepage. Get reputable websites to link to you. You can achieve this by gaining a good following and …

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Less is always better when it comes to page rank

While Pay-Per-Click may assist you in earning long-term clients and referrals by growing the consumer list on the whole, in the long run, it is frequently cheaper to get traffic through search engine optimization rather than Pay-Per-Click. I highly recommend starting off with building out resources their target audience would …

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Myths and misconceptions about html

The permalink is the full URL you see - and use - for any given post, page or other pieces of content on your site. It's a permanent link, hence the name permalink. Customizing for the web browser is, in fact, a customization for a Google bot (when it comes to Google …

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The death of anchor text

Targeting the wrong keywords is one of the worst mistakes that you can make in a business. Remember that google also prioritizes these paid ranking advertisements as seriously as their organic searches. If visitors get what they need from your site, they're more likely to come back or link to …

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Be mindful of search engine spiders

Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site's ranking power. So what do you do? After examining the big players, you learned about the different types of search engines, including first tier, second tier, regional, topical …

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